(Cost Saving Strategies, Hints and Tips)Recently a well-known client of mine contacted me to tell me they were going to a publishers conference in NY. They were responsible for moderating a discussion that revolved around cutting manufacturing and production costs while DOING MORE with LESS...(isn't that the tune of the season!") To help them out I delivered a document they could take with them

So you've proofed your project and you are now pursuing agent representation. At this point, your 64 million dollar question is probably "How do I find an Agent and get published?" Before you blindly walk into an agent's office let us look at a few of the finer things you should know to avoid hearing "You've got something here, I'm just not quite sure what it is." In other words, "No."There are

By now you have established your target market, set production goals, conceptualized your layout, written the content of your book, created your artwork and have decided upon choosing media components. Now comes the fun part...polishing your work.As any quality chef would say, "food tastes only as good as the time it takes to make it." The same is true with your project. The time which you

Watch any classic movie and you will see character development, profound yet simple backdrop imagery, drops of blanketed humor and the timeless struggle between good vs. evil. These are the stories that have gone down in history, written with true craft and respect. However the classics are buried deep within the racks of our memory, so much so that the word "movie" itself has come to mean the

Say you were a vegetarian and you recently purchased a book on friendly vegetarian recipes. When you get home, you crack open the book for the first time and a handful of postcards and marketing material fall out of the pages advertising meat packer associations and where to find the best steak. Although good for your iron intake, these kind of pictures and campaigns would be poorly received by